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Thread: New Balance officially enters the skate shoe market

  1. #1
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    Default New Balance officially enters the skate shoe market

    Personally hyped on this - I love New Balance.
    (Inevitable shoe arguments aside obviously...)


    NEW BALANCE ENTERS SKATE FOOTWEAR MARKET THROUGH
    PARTNERSHIP WITH BLACK BOX DISTRIBUTION AND CREATIVE DIRECTION BY WESTLIFE


    Boston, MA December 10, 2012 – Boston-based New Balance announced today that it will enter the skate footwear market through a license agreement with Black Box Distribution of Carlsbad, CA. Branded as New Balance Numeric® or NB#® Black Box will produce and market performance footwear and apparel for skateboarding. New Balance Numeric will combine the unique requirements of skateboarders with New Balance’s heritage of product excellence through comfort, fit, quality and technical materials.

    "New Balance is proud to partner with Black Box on the New Balance Numeric skate footwear initiative,” says Rob DeMartini, President & CEO at New Balance. “As one of the most authentic and talented skate companies in the industry, Black Box offers industry knowledge and a strong commitment to skate specialty retailers that matches well with our 107-year-old tradition of delivering technical design-forward performance products for athletes.”

    “I have always found the heritage and integrity of New Balance inspirational, therefore it’s truly an honor for Black Box to partner with New Balance on the New Balance Numeric project,” says Jamie Thomas, Black Box company founder and professional skateboarder.

    New Balance Numeric will officially debut at the Agenda Trade show in Long Beach, California on January 4th, 2013 where team announcements and additional marketing plans will be revealed. New Balance Numeric will be available in the U.S. and Canada starting in July 2013 through specialty skateboard and action sports retailers only.


    For the creative direction and design of New Balance Numeric, Black Box has partnered with Los Angeles based Westlife Distribution, to ensure the collection will bring a distinct new perspective to the skateboarding market.

    “The vision for New Balance Numeric is to bring something unique to skateboarding. We combine the East Coast heritage and supreme workmanship of New Balance with the West Coast lifestyle and culture of Skateboarding,” says Michael Akira West, President & CEO at Westlife Distribution.

    For additional information please see http://www.newbalancenumeric.com


  2. #2
    Ultra King grosa's Avatar
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    Default Re: New Balance officially enters the skate shoe market

    You couldn't wear new balance at school in 1989 without getting pure shit. The times, they are a changin'

    Wonder if they will do a reebok pump hexalite shoe one day. why have Adidas not done a big yellow dogshit attracting torsion bar yet?
    Quote Originally Posted by telmernatorx View Post
    my balls were tingling for beiber.

    www.hauntingskateboards.co.uk

    nuair a imbhuaileann dhá blackberrys

  3. #3
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    Default Re: New Balance officially enters the skate shoe market

    first pair of shoes i ever specifically bought as a brand new skateboarder in 1984 ish were hi-top new balance.

  4. #4
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    Default Re: New Balance officially enters the skate shoe market

    I had clogs.
    Quote Originally Posted by telmernatorx View Post
    my balls were tingling for beiber.

    www.hauntingskateboards.co.uk

    nuair a imbhuaileann dhá blackberrys

  5. #5
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    Default Re: New Balance officially enters the skate shoe market

    Quote Originally Posted by grosa View Post
    I had clogs.
    always makes me think of avi.


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    Default Re: New Balance officially enters the skate shoe market

    I like the runners, i'll be interested to see what they think they could do differently, a lot of big footwear brands have tried and failed (for me personally) see K-Swiss and Reebok, it took Nike long enough to crack it, and Adidas took quite a bit of time too, depends if they're in it for the long haul
    Don't worry - its nothing a drink can't fix

    www.legacyskatestore.co.uk

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    Default Re: New Balance officially enters the skate shoe market

    Heard out about this a while ago (cmoac) Interested to see what they bring to the table
    Last edited by baremerk; 10th December 2012 at 08:22 PM. Reason: spelling!

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    Default Re: New Balance officially enters the skate shoe market

    Black Box connection is interesting too

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    Default Re: New Balance officially enters the skate shoe market

    p.s Creative direction by Westlife?

    They not into music anymore?
    Don't worry - its nothing a drink can't fix

    www.legacyskatestore.co.uk

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    Default Re: New Balance officially enters the skate shoe market

    ha

  11. #11
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    Default Re: New Balance officially enters the skate shoe market

    Quote Originally Posted by anonymity View Post
    Black Box connection is interesting too
    Have Fallen, er, fallen?
    'Then I went and swapped a fucking 5-panel for a cruiser board, like a cunt.'

  12. #12
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    Default Re: New Balance officially enters the skate shoe market

    Quote Originally Posted by anonymity View Post

    PARTNERSHIP WITH BLACK BOX DISTRIBUTION AND CREATIVE DIRECTION BY WESTLIFE





    Ignoring the irritating misuse of the word 'ethical', New Balance are pretty solid when it comes to not using sweatshops

    Edit: @nando


  13. #13
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    Default Re: New Balance officially enters the skate shoe market

    They could come out with the best shoe in years but in my head I'll still be wearing a shoe that is being worn by a pikey from Wrexham, rolling up some church roof.
    Quote Originally Posted by telmernatorx View Post
    my balls were tingling for beiber.

    www.hauntingskateboards.co.uk

    nuair a imbhuaileann dhá blackberrys

  14. #14
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    Default Re: New Balance officially enters the skate shoe market

    'Wrexham Pikey' would be an amazing name for a shoe.

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    Default Re: New Balance officially enters the skate shoe market

    P.S. Sorry I flaked on skating man, did a 1000+ miles last week.

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