She comes off as being very average on a board and that is me being kind as I don't want to look sexist. The name suggests it's going to be aimed at the female skate community anyway.
Not sure if I have heard of her so googled and don't recognise her from anywhere.
Regardless, I like that board and the name, for a female centric brand.
I think us oldies have to get used to the narcissism, it's a new world. I can't keep hating people so much, sometimes you just have to let it go. That Eli Reed show certainly made it shown that even the most on the face of it, seemingly vacuous people can be totally normal people just with totally different opportunities.
Blondey comparison is just bizarre or some sort of joke that's gone over my head.
Her being really good or bad is neither here nor there when starting a board company though, unless she plans on turning herself pro. Not cussing anyone or standing up for but it is funny how the topic has gone straight to whether she is good enough to be sponsored when the thread is about starting a board brand. Classic go-to when discussing a woman on a board.
I can't really see the company appealing to me and I'm not about to watch any of her Vlogs about fashion but I could definitely seeing it being a seller, especially to parents of girls/younger kids/boys that spend a lot of time on tumblr.
I know Stef a bit and like Neddy said, know that she is a really nice, friendly person in real life.
She's also a full on skate-rat who thinks nothing of driving from Plymouth to slam on her head in dirty skateparks across the country.
I agree with Haven also - this company deffo has potential as she's big on Social Media, has lots of connections in the fashion world and the female skate scene in general is really healthy at the moment.
Pontus used to flow her Polar boards too as far as I know.
Her actual personality and that of the projected 'Social Media' one are obviously different too.
Yeah that's true, soft goods will do very well but hardware will be an interesting one. Hard to tell what the cross section is of girls who skate but are also into stereotypically 'girly' aesthetics or more girls get into skating because they are disillusioned by and dislike everything pink and fluffy and cute
Anyone with a chunk of instagram followers will shift product 100%.
I just feel the UK is full of brands like Unabomber already, doing a fuck all and still kicking around.
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