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Thread: Whats happening with Anti Hero?

  1. #1
    Ultra King neddington12's Avatar
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    Default Whats happening with Anti Hero?


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    Moderator buildafire's Avatar
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    Default Re: Whats happening with Anti Hero?

    Hopefully a joke, but DLX have been doing some strange things...

  3. #3
    Ultra King neddington12's Avatar
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    Default Re: Whats happening with Anti Hero?

    Yer like they all have their own Instagram accounts and shit.

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    Mini Goon dontcomply's Avatar
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    Default Re: Whats happening with Anti Hero?

    lol i made that thread, as far as i can ascertain it seems like they're pretending to be "splitting" into 5 or so sorta parody companies of small brands, but itll probably just be those parody brand graphics released under AH.

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    ‹bermensch seismic egg's Avatar
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    Default Re: Whats happening with Anti Hero?

    Good pisstake promotion, getting people talking about it making Anti Hero relevant.
    People have to think of new ways to promote and this is an interesting route.
    It's happening in music etc too. How do you stand out anymore? come up with unique promo to create hype.

  6. #6
    Ultra King neddington12's Avatar
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    Default Re: Whats happening with Anti Hero?

    Why?

    I don't understand Skateboarding anymore.

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    Default Re: Whats happening with Anti Hero?

    Just a joke marketing campaign, get people talking and gives them a chance to put out a run of products breaking away from their usual aesthetics

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    ‹bermensch seismic egg's Avatar
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    Default Re: Whats happening with Anti Hero?

    Why?

    Your sales drop because people are less inclined to be faithfull to brands nowadays.There are so many now. The traditional promo route i.e. footage of skating is so saturated that you can not stand out anymore, the conveyor belt is too fast for people to care more than a few minutes, and less focus is on the top skilled/stylish skating so in order to sell product you have to come up with new ways to hype up your brand and stand out.

  9. #9
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    Default Re: Whats happening with Anti Hero?

    Though I would actually be kinda stoked if they called Anti Hero a day and started something fresh. I love AH but think it would be cooler if they closed the casket, Nike & Supreme collabs are the antithesis of what they were origianlly about imo.

  10. #10
    Ultra King voodoo's Avatar
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    Default Re: Whats happening with Anti Hero?

    Yeah it just looks like an overly elaborate way to sell a load of new board series in one go. It's kind of clever.

  11. #11
    Moderator buildafire's Avatar
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    Default Re: Whats happening with Anti Hero?

    Quote Originally Posted by seismic egg View Post
    It's happening in music etc too. How do you stand out anymore? come up with unique promo to create hype.
    It seems to be happening less in music, as far as I can tell, possibly because the people doing good stuff are doing it themselves and there's no marketing involved. With the exception of Mr. Bongo and Soul Jazz, most of the promos I get from PR companies are either total shit or I've already had the track for ages anyway.

    Same as it ever was; you create hype by being good.

  12. #12
    ‹bermensch seismic egg's Avatar
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    Default Re: Whats happening with Anti Hero?

    yeah, I agree, new, younger artists can create hype on social media easier because of savvyness but older out of touch artists have to think of new ways to catch some of that attention, same with this Anti hero thing.
    So you're right, on the whole, it's not happening on the whole but in the background the older guard are trying to claw back a little foothold.

  13. #13

    Default Re: Whats happening with Anti Hero?

    Quote Originally Posted by buildafire View Post
    Same as it ever was
    reverb on the naan. come test

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    Ultra King judith priest's Avatar
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    Default Re: Whats happening with Anti Hero?

    Quote Originally Posted by seismic egg View Post
    It's happening in music etc too.
    like when duran duran split and made the power station and arcadia.

  15. #15
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    Default Re: Whats happening with Anti Hero?

    Quote Originally Posted by judith priest View Post
    the power station and arcadia.
    Both of which pushed The Lilac Time even further down into the depths of oblivion
    It's a shit business

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